Author Archives: erikmehl

Why a too strong alignment of marketing- and sales departments could hurt the company


A lot has been written about the integration of marketing- and sales functions, but there seems to be no consensus about what works best. From what I have seen in various blog posts most of them argue for tighter integration … Continue reading

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What content marketers could learn from higher education – but won’t …


I hate it when writers/bloggers describe content marketing as communicating without selling. A commercial company wouldn’t engage in content marketing unless it helped sell their products or services. Then comes the line… It’s really not about selling; it’s used to … Continue reading

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Our sales program reach the “Top Sales Universities” list


With a high increase in the number of students, updated curriculum, and 98% of our students in jobs within 6 months after graduation, our Bachelor in Marketing and Sales Management is doing great. And this week we were awarded a … Continue reading

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Wanna help develop the best sales bachelor in the world…?


…my mother always told me to aim high…! Part of my job is being responsible for our Bachelor in Marketing and Sales management, a 3-year full time bachelor degree (undergraduate). This means that the students attending this program are young … Continue reading

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Doing a lecture on a seminar for Chiropractors


I have been asked to do a lecture on a seminar hosted by the Norwegian Chiropractor society in February. My topic has nothing to do with their profession and treatment, but how they should build their brand and attract new … Continue reading

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How to lose credibility in your blog posts


We use strong standpoints and expressions in our blog posts to make them more interesting. In 90% (not a scientifically tested number – just using a strong statement) of these posts, the author starts the rest of the post by … Continue reading

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The Creepy side of the online world


Did you read the Huffington Post article about British Airways who will Google passengers “To put a face to the name”? They cite articles from both The Mail and The Telegraph. The point is not so much that BA is … Continue reading

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Do you use the 7 steps of selling?


What do humans do to make sense of a complex world? We try to simplify, and one well know way of doing this is to systemise and/or categorise the complexity into smaller pieces and put them in order. You probably … Continue reading

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The three Musketeers in a strong customer relationship


I tweeted earlier today about IBMs state of marketing survey that states that CMOs and CIOs must work closer together in a partnership, based on an article in Forbes magazine. But there has been a lot of debate on which … Continue reading

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The real reason why I stopped using Bitly


I got really confused after the changes at Bitly after their upgrade and I understand they have received their fair share of negative feedback on this. I do understand that they want to develop Bitly as a service, moving forward … Continue reading

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