The power of a name – or at least the image of it


You know the expression that a picture says more than a thousand words. But often the written word can be quite powerful too (or at least the image of it)

One of Norway’s universities, the University in Stavanger, on the west coast is changing the name on one of their Departments (Department of Economics and Business Administration), into a Business School.

According to the local newspaper one of the main reasons for this is that when the University in Tromsø (the northernmost university of the world) did the same thing they doubled the number of applicants on the programs they moved into the business school (apparently no other changes was done to the programs).

Didn’t cost them much.

What do you think a traditional marketing campaign with a goal like that would have cost them?

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