On March 7th I wrote a piece about why ASDA Dating was failing. Since ASDA supermarkets opened their dating site about a month ago, where they match potential dates based on their shopping habits, they had their share of negative feedback. A couple of weeks after the release of the site they became a trend topic on Twitter.
This was the old site:
It now looks like ASDA has learned from this feedback. The old dating site with the ASDA logo and colours has now been replaced with the UK dating site. This is the established dating service ASDA entered into partnership with when they started.
Its never to late to learn…