One thing about traditional online advertising in Social Medias most of us have been struggling with is to have a good measurement of how it is working.
Even our media company has trouble getting the data from different Social Media sites… they told us when they wanted to place ads on LinkedIn it wasn’t even possible to phone them, the only way of getting in contact with them was by email.
Kind of a wired strategy when everything else you do is based on engagements?
This is why I like Facebooks new Ad platform. It’s a step in the right direction in letting us, the advertisers, to be able to measure the value the ads deliver in a more precise way.
Love, Hate & Marketing 