… which can be occasionally true…

And sometimes looking at good creative campaigns, not necessarily with a lot of interpretation, can be a source of inspiration – and just that!

Here are two good examples:

5 Genius Guerrilla Marketing Examples for Non-Profit Organizations

Clever Ads in Airports

What I strongly dislike is when someone just by looking at, for instance, a logo and with no knowledge about the strategy behind starts a long discussion about how good it is – and I do not mean a like/dislike discussion – which isn’t a discussion really, more a short poll… And liking is not a good measurement for marketing success!