The big Carbon ad storm

There is a big Carbon ad storm blowing down under…

Maybe this will light the spark in the discussion about using celebrities to sell you cause. The brand of being a celebrity and the brand of the specific celebrity used might cause problems for the message you are trying to get across.

This is a good example of that:

News Limited doesn’t like ads made by millionaires

Political storm over carbon ads

I was gutless over climate ads: Dick Smith

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