Successful brands are those that have a good fit between the functionalities and the emotional advertising of the product

One definition of branding is to transform the value of your product into an emotional feeling that people will buy. If you can’t offer a quality product people will stop buying it. So of course function is the core. A beautiful emotional advertising that gives the user another impression of the product (normally a false and better one) is just as bad as a product with functions that doesn’t work.

Even though the function is at the core the successful product has a combination of high quality, functions users wants and an emotional advertising that are in-line with the functional aspects of the product.

Then you have the basis of a success.

Brand Building: Is ‘Function’ The New ‘Emotion’?

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