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Monthly Archives: May 2011
Facebooks new Ad platform
One thing about traditional online advertising in Social Medias most of us have been struggling with is to have a good measurement of how it is working. Even our media company has trouble getting the data from different Social Media … Continue reading
How to use (or misuse) Market analysis
I love data… and I think market analysis is some of the most important tools a marketing Executive has to support their decisions. It helps when presenting a marketing concept where one can use analysis to build a strong case … Continue reading
ROMI – How to measure the Marketing’s effect on sales
Marketing is sales I am a firm believer that the main role of marketing is to drive sales (as long as you represent a commercial company). Yes there is more to marketing than just sales, like branding, positioning, segmentation and … Continue reading
Speaking at a ROMI conference…
… later this week. The conference is called “ROMI 2011”(all information in Norwegian) and is hosted by the Norwegian advertiser association (all information in Norwegian), which is a professional organisation for advertisers. The title says it all; the conference is … Continue reading
How using big prizes can ruin your prospect list
If you saw a contest online where you could win a luxury trip to Hawaii for 10 days – all expenses paid, all you had to do was leaving your name, address and other contact info and agree to receive … Continue reading
Love, Hate & Marketing 