Author Archives: erikmehl

Sales modelling and its value

Posted on May 10, 2012 by erikmehl

I was one of two speakers at a ROMI conference in the Norwegian town Trondheim yesterday. The other speaker was Magne Supphellen , professor at the Norwegian Business School NHH. He started by putting the whole aspect of measuring in to … Continue reading →

Posted in Marketing, Measure marketing | Tagged , , , | Leave a comment

Doing a lecture on International Marketing and would appreciate your input!

Posted on March 14, 2012 by erikmehl

I´m doing a lecture in International Marketing at the University of Management and Economics (ISM) in Lithuania this Saturday. It’s a full day lecture for Master of Science students and I am really looking forward to it. We will go … Continue reading →

Posted in Marketing | Tagged , | Leave a comment

Should you continue following me?

Posted on February 26, 2012 by erikmehl

Changed my job – and my life I haven’t been blogging in a while because of a job change. Feels like I have changed my life too. The thing is I haven’t gone from one Marketing Director job to another, … Continue reading →

Posted in Sales | Tagged , , , , | Leave a comment

QR codes on the rise – but still in its infancy when it comes to quality

Posted on January 27, 2012 by erikmehl

According to a study by Nellymoser the use of QR codes is growing rapidly with a 439% growth from Q1 to Q4 in 2011. See this blogpost from Simplyzesty for more on this. It seams like all new technologies has … Continue reading →

Posted in Hate, Marketing | Tagged , , , | Leave a comment

Speaking at a new ROMI conference

Posted on January 12, 2012 by erikmehl

I have, luckily enough, been chosen to speak at the 2012 ROMI conference hosted by the Norwegian advertiser association (all information in Norwegian), which is a professional organisation for advertisers. I think this is one of the most important topics for … Continue reading →

Posted in Measure marketing | Leave a comment

Is online retailers killing the “Brick and Mortar” stores?

Posted on December 27, 2011 by erikmehl

As the results of the holidays shopping are starting to come it certainly might look that way. But as expected there is not a single answer to the bad results for the Brick and mortar stores. And not every store … Continue reading →

Posted in Sales | Tagged , | Leave a comment

A long tail SEM strategy gave us 30% cost reduction and increased CTR with 143%

Posted on December 22, 2011 by erikmehl

Our SEM, search engine marketing, strategy has been the same for many years. Based on the success of Google adWords marketing over the years a lot of words have been moving out of our price range and to overcome this … Continue reading →

Posted in Marketing | Tagged , , , , , , | Leave a comment

Why QR codes is not for everyone – 3 Golden Rules

Posted on November 29, 2011 by erikmehl

It seams that two groups have manifested themselves when it comes to using QR codes in Marketing. Those who tell you that you cant live without it and those who tell you that you’re stupid to be using them. As … Continue reading →

Posted in Marketing | Tagged , , | Leave a comment

PR has no affect on sales…

Posted on November 27, 2011 by erikmehl

You know the phrase “blinded by the light”? In addition to being a great Manfred Mann’s song it also reflects what happens to us when our product or company gets a beating in the press and all hell breaks loose … Continue reading →

Posted in Marketing | Tagged , , , , | Leave a comment

The fine line between communication and information…

Posted on November 7, 2011 by erikmehl

The communication part relates both to marketing and PR… Back in September we had local government election here in Norway and before the election I started to receive a lot of political propaganda/advertising/information – whatever you want to call it… … Continue reading →

Posted in Marketing | Tagged , , , , , | Leave a comment