Author Archives: erikmehl

Everything must come to an end…

Posted on October 17, 2011 by erikmehl

… and so is my time as a Marketing Director at one of Europe’s biggest Business Schools. In the beginning of 2012 I will make an enormous career change and migrate over to “the other side” of Higher Education. New … Continue reading →

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Nominated for a speaker of the year award

Posted on October 9, 2011 by erikmehl

I am one of the nominees for the speaker of the year reward at ANFO in Norway! (all links in Norwegian except ROMI) I know… It’s self-praise to write about it but I cant help it… Never been nominated as … Continue reading →

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I will be speaking at an EFMD seminar about marketing and sales processes in Business schools in Brussels next week. Any input?

Posted on September 30, 2011 by erikmehl

EFMD is an international membership organisation with 750 member organizations from academia, business, public service and consultancy in 81 countries.   The proposition for the conference is that Business schools are service organisations in which every stage of service can … Continue reading →

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The loss of the critical mind and how to regain it – A 6 steps approach

Posted on September 11, 2011 by erikmehl

Did you read about the Internet Explorer hoax? Where IE users where made to be less intelligence than those who used other browsers? The post when they understood it was a hoax. The NextWeb interview with the group behind the … Continue reading →

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You don’t click on banners and you don’t remember them…

Posted on July 14, 2011 by erikmehl

 On June 29th Business Insider had a piece called “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad”. I tweeted this July 11. The conclusion is (presented in a pretty populistic … Continue reading →

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The consequences Brands faces if they boycott New of the World.

Posted on July 6, 2011 by erikmehl

News of the world has been big news lately because of the phone-hacking allegations. The consequence of brands reviewing advertising deals has been widely debated in many marketing Medias. See some of the links below. When considering the effect of … Continue reading →

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Personal branding

Posted on June 29, 2011 by erikmehl

Ira Kalb just did what I was thinking about doing… He wrote a good post about personal branding – you the brand. I just have some add-ons’ to his perspective. There are key differences between a personal brand and a … Continue reading →

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Reservoir flushed after man urinates into it – a strong branding story…

Posted on June 22, 2011 by erikmehl

For many, when you post a blog post or you create an ad you are aware how this will affect your brand. And you shape your work accordingly. For most, when they have to answer a question from the media … Continue reading →

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The quest for the optimal creative brief

Posted on June 20, 2011 by erikmehl

Have you ever been in the situation where you have delivered a brief for your next marketing campaign and then afterwards, when the creative agency presents their solution, your first thought is: This is not according to my brief. And … Continue reading →

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“Put aside the marketing mindset”

Posted on June 10, 2011 by erikmehl

How often do you not get sentences like this, especially when talking about social media? It’s like a strategy to say that being genuine is not a part of marketing strategy and marketing is mainly about misleading people into buying … Continue reading →

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