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Category Archives: Branding
Groupon – A bubble or a genius concept?
It’s hard to argue that that it isn’t working at the moment. Groupons concept of offering coupons to end users from various companies is simple enough. The question is if it’s worth it. Through Groupons concept the companies has to … Continue reading
Posted in Branding
Tagged Brand, brand name, Groupon, LivingSocial, Marketing, Marketing campaign
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The Norwegian Centre Party takes a bold move with new logo
The Norwegian Centre Party have redesigned their logo and moved away from a more stylistic image to a life-like picture. The logo is a four-leaf clover (as used by many political parties in the centre around Europe). As with all … Continue reading
Buy this satellite – a great marketing idea but is it the right solution?
Have you heard about http://buythissatellite.org/ ? Buy This Satellite is a brilliant marketing concept where Kosta Grammatis, the young inventor who was awarded one of TIME Magazines best inventions of 2009, is trying to raise money to buy a satellite … Continue reading
The power of a name – or at least the image of it
You know the expression that a picture says more than a thousand words. But often the written word can be quite powerful too (or at least the image of it) One of Norway’s universities, the University in Stavanger, on the … Continue reading
Do more “offline” and you will succeed online
Here is a thought: The best and most effective way of doing a good job in social medias is NOT to get a lot of friends or followers in your online accounts. But to spend time doing analog stuff. The … Continue reading
Love, Hate & Marketing 