Category Archives: Marketing

A long tail SEM strategy gave us 30% cost reduction and increased CTR with 143%

Posted on December 22, 2011 by erikmehl

Our SEM, search engine marketing, strategy has been the same for many years. Based on the success of Google adWords marketing over the years a lot of words have been moving out of our price range and to overcome this … Continue reading →

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Why QR codes is not for everyone – 3 Golden Rules

Posted on November 29, 2011 by erikmehl

It seams that two groups have manifested themselves when it comes to using QR codes in Marketing. Those who tell you that you cant live without it and those who tell you that you’re stupid to be using them. As … Continue reading →

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PR has no affect on sales…

Posted on November 27, 2011 by erikmehl

You know the phrase “blinded by the light”? In addition to being a great Manfred Mann’s song it also reflects what happens to us when our product or company gets a beating in the press and all hell breaks loose … Continue reading →

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The fine line between communication and information…

Posted on November 7, 2011 by erikmehl

The communication part relates both to marketing and PR… Back in September we had local government election here in Norway and before the election I started to receive a lot of political propaganda/advertising/information – whatever you want to call it… … Continue reading →

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I will be speaking at an EFMD seminar about marketing and sales processes in Business schools in Brussels next week. Any input?

Posted on September 30, 2011 by erikmehl

EFMD is an international membership organisation with 750 member organizations from academia, business, public service and consultancy in 81 countries.   The proposition for the conference is that Business schools are service organisations in which every stage of service can … Continue reading →

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The loss of the critical mind and how to regain it – A 6 steps approach

Posted on September 11, 2011 by erikmehl

Did you read about the Internet Explorer hoax? Where IE users where made to be less intelligence than those who used other browsers? The post when they understood it was a hoax. The NextWeb interview with the group behind the … Continue reading →

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You don’t click on banners and you don’t remember them…

Posted on July 14, 2011 by erikmehl

 On June 29th Business Insider had a piece called “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad”. I tweeted this July 11. The conclusion is (presented in a pretty populistic … Continue reading →

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The consequences Brands faces if they boycott New of the World.

Posted on July 6, 2011 by erikmehl

News of the world has been big news lately because of the phone-hacking allegations. The consequence of brands reviewing advertising deals has been widely debated in many marketing Medias. See some of the links below. When considering the effect of … Continue reading →

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Personal branding

Posted on June 29, 2011 by erikmehl

Ira Kalb just did what I was thinking about doing… He wrote a good post about personal branding – you the brand. I just have some add-ons’ to his perspective. There are key differences between a personal brand and a … Continue reading →

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Reservoir flushed after man urinates into it – a strong branding story…

Posted on June 22, 2011 by erikmehl

For many, when you post a blog post or you create an ad you are aware how this will affect your brand. And you shape your work accordingly. For most, when they have to answer a question from the media … Continue reading →

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