Category Archives: Marketing

The quest for the optimal creative brief

Posted on June 20, 2011 by erikmehl

Have you ever been in the situation where you have delivered a brief for your next marketing campaign and then afterwards, when the creative agency presents their solution, your first thought is: This is not according to my brief. And … Continue reading →

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“Put aside the marketing mindset”

Posted on June 10, 2011 by erikmehl

How often do you not get sentences like this, especially when talking about social media? It’s like a strategy to say that being genuine is not a part of marketing strategy and marketing is mainly about misleading people into buying … Continue reading →

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Twisting your brain – Subliminal messaging

Posted on June 8, 2011 by erikmehl

Subliminal messaging is a method covered with mythical mist. Throughout history there have been a lot of examples where subliminal messages have been placed mainly in movies (or short films), where the message has been flashed for a very short … Continue reading →

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SKY TV working on targeting by logging what you are watching

Posted on June 2, 2011 by erikmehl

Basically what they will do is log what kind of shows you are watching and together with other information they have on you they want to offer you more targeted advertisements. And I believe that this is a good idea. … Continue reading →

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Successful brands are those that have a good fit between the functionalities and the emotional advertising of the product

Posted on May 31, 2011 by erikmehl

One definition of branding is to transform the value of your product into an emotional feeling that people will buy. If you can’t offer a quality product people will stop buying it. So of course function is the core. A … Continue reading →

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The big Carbon ad storm

Posted on May 30, 2011 by erikmehl

There is a big Carbon ad storm blowing down under… Maybe this will light the spark in the discussion about using celebrities to sell you cause. The brand of being a celebrity and the brand of the specific celebrity used … Continue reading →

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How Brand Marketing Is Destroying J&J – is this for real?

Posted on May 26, 2011 by erikmehl

When you read about the authors you would think; Whow! these guys should know a thing or two about branding. If you’re read the article without knowing the authors you would think: What the hell is this? This of course … Continue reading →

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Note to Advertisers: TV Viewers Aren’t Actually Watching

Posted on May 25, 2011 by erikmehl

I have said it before, and I say it again; I love data! I love data that supports my arguments when I am doing a presentation and can help me get support for a suggestion. Most people love data and … Continue reading →

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Olympic partners face online guerilla marketing blitz

Posted on May 24, 2011 by erikmehl

“LOCOG has grappled with restrictions to protect sponsors…” Maybe its time for IOC to start thinking about other ways to handle the Olympic sponsorships? It’s a huge amount of money but at the same time its been more or less the … Continue reading →

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Speaking at a Cloud conference

Posted on May 24, 2011 by erikmehl

This Thursday I am speaking at IDC´s Cloud Computing Conference 2011 – Norway about our Saas based CRM platform from Oracle. I will be talking about why we choose a Saas solution instead of an on site version and a … Continue reading →

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