Monthly Archives: December 2010

Diamonds lasts forever…

There were some great ads in a national newspaper in Norway today. (Site in Norwegian). Dagens Næringsliv is the biggest business targeted Newspaper in Norway (or in my opinion, the most serious one), with around 80 000 daily readers (Norway is a … Continue reading

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The X-Factor battle in the UK

British artist have started a crusade against the UK version of X-Factor. Last year they managed to beat the X-Factor winner, McElderrys, “The Climb” with Rage Against The Machines and “Killing In The Name”. It sold 50 000 digital copies … Continue reading

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Buy this satellite – a great marketing idea but is it the right solution?

Have you heard about ? Buy This Satellite is a brilliant marketing concept where Kosta Grammatis, the young inventor who was awarded one of TIME Magazines best inventions of 2009, is trying to raise money to buy a satellite … Continue reading

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Marketing Accountability Part 1 – Do you believe in free will?

Through the financial crises it was a big discussion about what marketing could bring to the table to justify itself. The discussions about marketing accountability is much older than that and many argue that marketing – as being a “soft” … Continue reading

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