Tag Archives: Sales management

Why a too strong alignment of marketing- and sales departments could hurt the company

A lot has been written about the integration of marketing- and sales functions, but there seems to be no consensus about what works best. From what I have seen in various blog posts most of them argue for tighter integration … Continue reading

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Everything must come to an end…

… and so is my time as a Marketing Director at one of Europe’s biggest Business Schools. In the beginning of 2012 I will make an enormous career change and migrate over to “the other side” of Higher Education. New … Continue reading

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