Tag Archives: sales

What content marketers could learn from higher education – but won’t …

Posted on June 4, 2014 by erikmehl

I hate it when writers/bloggers describe content marketing as communicating without selling. A commercial company wouldn’t engage in content marketing unless it helped sell their products or services. Then comes the line… It’s really not about selling; it’s used to … Continue reading →

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Our sales program reach the “Top Sales Universities” list

Posted on May 7, 2014 by erikmehl

With a high increase in the number of students, updated curriculum, and 98% of our students in jobs within 6 months after graduation, our Bachelor in Marketing and Sales Management is doing great. And this week we were awarded a … Continue reading →

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Wanna help develop the best sales bachelor in the world…?

Posted on January 13, 2013 by erikmehl

…my mother always told me to aim high…! Part of my job is being responsible for our Bachelor in Marketing and Sales management, a 3-year full time bachelor degree (undergraduate). This means that the students attending this program are young … Continue reading →

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How to lose credibility in your blog posts

Posted on August 23, 2012 by erikmehl

We use strong standpoints and expressions in our blog posts to make them more interesting. In 90% (not a scientifically tested number – just using a strong statement) of these posts, the author starts the rest of the post by … Continue reading →

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The Creepy side of the online world

Posted on July 7, 2012 by erikmehl

Did you read the Huffington Post article about British Airways who will Google passengers “To put a face to the name”? They cite articles from both The Mail and The Telegraph. The point is not so much that BA is … Continue reading →

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Do you use the 7 steps of selling?

Posted on June 28, 2012 by erikmehl

What do humans do to make sense of a complex world? We try to simplify, and one well know way of doing this is to systemise and/or categorise the complexity into smaller pieces and put them in order. You probably … Continue reading →

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The three Musketeers in a strong customer relationship

Posted on June 22, 2012 by erikmehl

I tweeted earlier today about IBMs state of marketing survey that states that CMOs and CIOs must work closer together in a partnership, based on an article in Forbes magazine. But there has been a lot of debate on which … Continue reading →

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Sales modelling and its value

Posted on May 10, 2012 by erikmehl

I was one of two speakers at a ROMI conference in the Norwegian town Trondheim yesterday. The other speaker was Magne Supphellen , professor at the Norwegian Business School NHH. He started by putting the whole aspect of measuring in to … Continue reading →

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Is online retailers killing the “Brick and Mortar” stores?

Posted on December 27, 2011 by erikmehl

As the results of the holidays shopping are starting to come it certainly might look that way. But as expected there is not a single answer to the bad results for the Brick and mortar stores. And not every store … Continue reading →

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PR has no affect on sales…

Posted on November 27, 2011 by erikmehl

You know the phrase “blinded by the light”? In addition to being a great Manfred Mann’s song it also reflects what happens to us when our product or company gets a beating in the press and all hell breaks loose … Continue reading →

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