Tag Archives: Marketing

Why a too strong alignment of marketing- and sales departments could hurt the company


A lot has been written about the integration of marketing- and sales functions, but there seems to be no consensus about what works best. From what I have seen in various blog posts most of them argue for tighter integration … Continue reading

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Doing a lecture on a seminar for Chiropractors


I have been asked to do a lecture on a seminar hosted by the Norwegian Chiropractor society in February. My topic has nothing to do with their profession and treatment, but how they should build their brand and attract new … Continue reading

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QR codes on the rise – but still in its infancy when it comes to quality


According to a study by Nellymoser the use of QR codes is growing rapidly with a 439% growth from Q1 to Q4 in 2011. See this blogpost from Simplyzesty for more on this. It seams like all new technologies has … Continue reading

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The fine line between communication and information…


The communication part relates both to marketing and PR… Back in September we had local government election here in Norway and before the election I started to receive a lot of political propaganda/advertising/information – whatever you want to call it… … Continue reading

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Nominated for a speaker of the year award


I am one of the nominees for the speaker of the year reward at ANFO in Norway! (all links in Norwegian except ROMI) I know… It’s self-praise to write about it but I cant help it… Never been nominated as … Continue reading

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I will be speaking at an EFMD seminar about marketing and sales processes in Business schools in Brussels next week. Any input?


EFMD is an international membership organisation with 750 member organizations from academia, business, public service and consultancy in 81 countries.   The proposition for the conference is that Business schools are service organisations in which every stage of service can … Continue reading

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You don’t click on banners and you don’t remember them…


 On June 29th Business Insider had a piece called “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad”. I tweeted this July 11. The conclusion is (presented in a pretty populistic … Continue reading

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The quest for the optimal creative brief


Have you ever been in the situation where you have delivered a brief for your next marketing campaign and then afterwards, when the creative agency presents their solution, your first thought is: This is not according to my brief. And … Continue reading

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“Put aside the marketing mindset”


How often do you not get sentences like this, especially when talking about social media? It’s like a strategy to say that being genuine is not a part of marketing strategy and marketing is mainly about misleading people into buying … Continue reading

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Twisting your brain – Subliminal messaging


Subliminal messaging is a method covered with mythical mist. Throughout history there have been a lot of examples where subliminal messages have been placed mainly in movies (or short films), where the message has been flashed for a very short … Continue reading

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