Tag Archives: Marketing

Why a too strong alignment of marketing- and sales departments could hurt the company

Posted on June 11, 2014 by erikmehl

A lot has been written about the integration of marketing- and sales functions, but there seems to be no consensus about what works best. From what I have seen in various blog posts most of them argue for tighter integration … Continue reading →

Posted in Marketing, Sales | Tagged , , , | Leave a comment

Doing a lecture on a seminar for Chiropractors

Posted on November 20, 2012 by erikmehl

I have been asked to do a lecture on a seminar hosted by the Norwegian Chiropractor society in February. My topic has nothing to do with their profession and treatment, but how they should build their brand and attract new … Continue reading →

Posted in Branding, Sales | Tagged , , | Leave a comment

QR codes on the rise – but still in its infancy when it comes to quality

Posted on January 27, 2012 by erikmehl

According to a study by Nellymoser the use of QR codes is growing rapidly with a 439% growth from Q1 to Q4 in 2011. See this blogpost from Simplyzesty for more on this. It seams like all new technologies has … Continue reading →

Posted in Hate, Marketing | Tagged , , , | Leave a comment

The fine line between communication and information…

Posted on November 7, 2011 by erikmehl

The communication part relates both to marketing and PR… Back in September we had local government election here in Norway and before the election I started to receive a lot of political propaganda/advertising/information – whatever you want to call it… … Continue reading →

Posted in Marketing | Tagged , , , , , | Leave a comment

Nominated for a speaker of the year award

Posted on October 9, 2011 by erikmehl

I am one of the nominees for the speaker of the year reward at ANFO in Norway! (all links in Norwegian except ROMI) I know… It’s self-praise to write about it but I cant help it… Never been nominated as … Continue reading →

Posted in Love | Tagged , , | Leave a comment

I will be speaking at an EFMD seminar about marketing and sales processes in Business schools in Brussels next week. Any input?

Posted on September 30, 2011 by erikmehl

EFMD is an international membership organisation with 750 member organizations from academia, business, public service and consultancy in 81 countries.   The proposition for the conference is that Business schools are service organisations in which every stage of service can … Continue reading →

Posted in Marketing | Tagged , , , , | Leave a comment

You don’t click on banners and you don’t remember them…

Posted on July 14, 2011 by erikmehl

 On June 29th Business Insider had a piece called “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad”. I tweeted this July 11. The conclusion is (presented in a pretty populistic … Continue reading →

Posted in Marketing | Tagged , , | Leave a comment

The quest for the optimal creative brief

Posted on June 20, 2011 by erikmehl

Have you ever been in the situation where you have delivered a brief for your next marketing campaign and then afterwards, when the creative agency presents their solution, your first thought is: This is not according to my brief. And … Continue reading →

Posted in Marketing | Tagged , | 1 Comment

“Put aside the marketing mindset”

Posted on June 10, 2011 by erikmehl

How often do you not get sentences like this, especially when talking about social media? It’s like a strategy to say that being genuine is not a part of marketing strategy and marketing is mainly about misleading people into buying … Continue reading →

Posted in Marketing | Tagged , | Leave a comment

Twisting your brain – Subliminal messaging

Posted on June 8, 2011 by erikmehl

Subliminal messaging is a method covered with mythical mist. Throughout history there have been a lot of examples where subliminal messages have been placed mainly in movies (or short films), where the message has been flashed for a very short … Continue reading →

Posted in Marketing | Tagged , | Leave a comment