Category Archives: Measure marketing

Sales modelling and its value


I was one of two speakers at a ROMI conference in the Norwegian town Trondheim yesterday. The other speaker was Magne Supphellen , professor at the Norwegian Business School NHH. He started by putting the whole aspect of measuring in to … Continue reading

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Speaking at a new ROMI conference


I have, luckily enough, been chosen to speak at the 2012 ROMI conference hosted by the Norwegian advertiser association (all information in Norwegian), which is a professional organisation for advertisers. I think this is one of the most important topics for … Continue reading

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How to use (or misuse) Market analysis


I love data… and I think market analysis is some of the most important tools a marketing Executive has to support their decisions. It helps when presenting a marketing concept where one can use analysis to build a strong case … Continue reading

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ROMI – How to measure the Marketing’s effect on sales


Marketing is sales I am a firm believer that the main role of marketing is to drive sales (as long as you represent a commercial company). Yes there is more to marketing than just sales, like branding, positioning, segmentation and … Continue reading

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Speaking at a ROMI conference…


… later this week. The conference is called “ROMI 2011”(all information in Norwegian) and is hosted by the Norwegian advertiser association (all information in Norwegian), which is a professional organisation for advertisers. The title says it all; the conference is … Continue reading

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Net Present Value – The next big tool in Marketing!


“Master students in Marketing should have a minor in Finance” Philip Kotler in a speech  in Oslo 2003 (Thanks to Håvard Hansen). Well… maybe not when it comes to using it, but very important when it comes to understanding what … Continue reading

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The Principal Objective of all Marketing is sales…


Obvious too a lot of people but still there many that view marketing as something closer to an art form, and sale as something totally different. When you read posts and articles about sales and marketing, many spend too much … Continue reading

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Marketing Accountability Part 1 – Do you believe in free will?


Through the financial crises it was a big discussion about what marketing could bring to the table to justify itself. The discussions about marketing accountability is much older than that and many argue that marketing – as being a “soft” … Continue reading

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