Category Archives: organising

Is marketing art or business?

Posted on February 18, 2011 by erikmehl

The end of January I had a blogpost about the purpose of marketing. “The principal objective of all marketing is sales”. I posted this statement as a discussion on a LinkedIn group, ”Marketing Communication”. And there was a discussion for … Continue reading →

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National Trust restructures marketing team

Posted on January 12, 2011 by erikmehl

There is an interesting article in MarketingWeek about the reconstruction of the market organisation of National Trust. Read the article here . There are two details in the article I find most interesting. The first is the definition of the … Continue reading →

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The power of a name – or at least the image of it

Posted on November 28, 2010 by erikmehl

You know the expression that a picture says more than a thousand words. But often the written word can be quite powerful too (or at least the image of it) One of Norway’s universities, the University in Stavanger, on the … Continue reading →

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Why strategy fails

Posted on November 17, 2010 by erikmehl

People. Of course… And there are tons of literature and most of it focuses on the big picture: Bad execution, they made the wrong decisions, didn’t have enough information –decisions made on the wrong information and so on. But in … Continue reading →

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The danger of precedent

Posted on November 11, 2010 by erikmehl

We are implementing CRM and Dialogue systems. And in relation to my last post about boundaries, constrains and restrictions I am frustrated about this implementation. Adding new systems gives you a lot of new possibilities as long as you play … Continue reading →

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Boundaries is a good thing in Marketing!

Posted on November 10, 2010 by erikmehl

Boundaries, constrains and restrictions is all good settings for good Marketing. Lower budgets, New laws about what and how you can market your products and so on. Seth Godin has a good post about constrains. All of them provide a … Continue reading →

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