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Category Archives: organising
Is marketing art or business?
The end of January I had a blogpost about the purpose of marketing. “The principal objective of all marketing is sales”. I posted this statement as a discussion on a LinkedIn group, ”Marketing Communication”. And there was a discussion for … Continue reading
National Trust restructures marketing team
There is an interesting article in MarketingWeek about the reconstruction of the market organisation of National Trust. Read the article here . There are two details in the article I find most interesting. The first is the definition of the … Continue reading
The power of a name – or at least the image of it
You know the expression that a picture says more than a thousand words. But often the written word can be quite powerful too (or at least the image of it) One of Norway’s universities, the University in Stavanger, on the … Continue reading
Why strategy fails
People. Of course… And there are tons of literature and most of it focuses on the big picture: Bad execution, they made the wrong decisions, didn’t have enough information –decisions made on the wrong information and so on. But in … Continue reading
The danger of precedent
We are implementing CRM and Dialogue systems. And in relation to my last post about boundaries, constrains and restrictions I am frustrated about this implementation. Adding new systems gives you a lot of new possibilities as long as you play … Continue reading
Boundaries is a good thing in Marketing!
Boundaries, constrains and restrictions is all good settings for good Marketing. Lower budgets, New laws about what and how you can market your products and so on. Seth Godin has a good post about constrains. All of them provide a … Continue reading
Love, Hate & Marketing 