Tag Archives: ROMI

Sales modelling and its value

I was one of two speakers at a ROMI conference in the Norwegian town Trondheim yesterday. The other speaker was Magne Supphellen , professor at the Norwegian Business School NHH. He started by putting the whole aspect of measuring in to … Continue reading

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PR has no affect on sales…

You know the phrase “blinded by the light”? In addition to being a great Manfred Mann’s song it also reflects what happens to us when our product or company gets a beating in the press and all hell breaks loose … Continue reading

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Nominated for a speaker of the year award

I am one of the nominees for the speaker of the year reward at ANFO in Norway! (all links in Norwegian except ROMI) I know… It’s self-praise to write about it but I cant help it… Never been nominated as … Continue reading

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ROMI – How to measure the Marketing’s effect on sales

Marketing is sales I am a firm believer that the main role of marketing is to drive sales (as long as you represent a commercial company). Yes there is more to marketing than just sales, like branding, positioning, segmentation and … Continue reading

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Speaking at a ROMI conference…

… later this week. The conference is called “ROMI 2011”(all information in Norwegian) and is hosted by the Norwegian advertiser association (all information in Norwegian), which is a professional organisation for advertisers. The title says it all; the conference is … Continue reading

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Marketing Accountability Part 1 – Do you believe in free will?

Through the financial crises it was a big discussion about what marketing could bring to the table to justify itself. The discussions about marketing accountability is much older than that and many argue that marketing – as being a “soft” … Continue reading

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