Tag Archives: Content Marketing

What content marketers could learn from higher education – but won’t …

I hate it when writers/bloggers describe content marketing as communicating without selling. A commercial company wouldn’t engage in content marketing unless it helped sell their products or services. Then comes the line… It’s really not about selling; it’s used to … Continue reading

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How using big prizes can ruin your prospect list

If you saw a contest online where you could win a luxury trip to Hawaii for 10 days – all expenses paid, all you had to do was leaving your name, address and other contact info and agree to receive … Continue reading

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