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Monthly Archives: April 2011
Thank you!
On April 1 I posted a request for help. Or rather help for a friend of mine. The assignment he had to do was taking some pictures of a friend. First a standard portrait and then a photo with the … Continue reading
“Believe me; I have no idea what I’m talking about…”
A less confidence expert are more persuasive and compelling then a certain one. This is the findings of Zakary Tormala, associate professor of marketing at Standfor’s Graduate School of Business. Published in Journal of Consumer Research, no. 36, 2010, and … Continue reading
The psychological importance of making your audience the hero in viral videos
Viral video is a hot topic in social media marketing. There are lots of good examples of how to do it. Spencer Belko has a great post about research around what’s working and what to avoid. But there is one … Continue reading
A picture of marketing…
I need your help – helping a friend… My friend is applying on a Photography School. Doing so includes more than just an application with a résumé, he has to be creative and shoot a portfolio. So he has chosen … Continue reading
Love, Hate & Marketing 