About

Welcome to my blog. My name is Erik Mehl and I have established this Blog to write about marketing, brand building communication and business strategy. The things I work with on a daily basis.

I have worked as a Marketing professional for more than 20 years in both the IT industry as well as the Educational area. In 1993 I was one of three co- founders of one of the first Multimedia companies In Norway, called Mogul Media, and I have been using the Internet since it came to Norway trough Uninet.

In 2012 I changed my job. Went from being a CMO to a lecturer in Sales and Sales Management at a Norwegian Business School, and I will start my Phd during this year. This means that the focus of this blog will change towards my research topic and over time reflect my research results.

Do you wonder why the Blog is in english, when I am Norwegian?  Read the page “Why is this Blog written in English”.

By the way; I am the one to the right in the picture…