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Recent Posts
- Why a too strong alignment of marketing- and sales departments could hurt the company
- What content marketers could learn from higher education – but won’t …
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Monthly Archives: June 2014
Why a too strong alignment of marketing- and sales departments could hurt the company
A lot has been written about the integration of marketing- and sales functions, but there seems to be no consensus about what works best. From what I have seen in various blog posts most of them argue for tighter integration … Continue reading
What content marketers could learn from higher education – but won’t …
I hate it when writers/bloggers describe content marketing as communicating without selling. A commercial company wouldn’t engage in content marketing unless it helped sell their products or services. Then comes the line… It’s really not about selling; it’s used to … Continue reading
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