Monthly Archives: November 2011

Why QR codes is not for everyone – 3 Golden Rules


It seams that two groups have manifested themselves when it comes to using QR codes in Marketing. Those who tell you that you cant live without it and those who tell you that you’re stupid to be using them. As … Continue reading

Posted in Marketing | Tagged , , | Leave a comment

PR has no affect on sales…


You know the phrase “blinded by the light”? In addition to being a great Manfred Mann’s song it also reflects what happens to us when our product or company gets a beating in the press and all hell breaks loose … Continue reading

Posted in Marketing | Tagged , , , , | Leave a comment

The fine line between communication and information…


The communication part relates both to marketing and PR… Back in September we had local government election here in Norway and before the election I started to receive a lot of political propaganda/advertising/information – whatever you want to call it… … Continue reading

Posted in Marketing | Tagged , , , , , | Leave a comment