Tag Archives: ROI

ROMI – How to measure the Marketing’s effect on sales


Marketing is sales I am a firm believer that the main role of marketing is to drive sales (as long as you represent a commercial company). Yes there is more to marketing than just sales, like branding, positioning, segmentation and … Continue reading

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Speaking at a ROMI conference…


… later this week. The conference is called “ROMI 2011”(all information in Norwegian) and is hosted by the Norwegian advertiser association (all information in Norwegian), which is a professional organisation for advertisers. The title says it all; the conference is … Continue reading

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Marketing Accountability Part 1 – Do you believe in free will?


Through the financial crises it was a big discussion about what marketing could bring to the table to justify itself. The discussions about marketing accountability is much older than that and many argue that marketing – as being a “soft” … Continue reading

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