Tag Archives: Analytics

Note to Advertisers: TV Viewers Aren’t Actually Watching

I have said it before, and I say it again; I love data! I love data that supports my arguments when I am doing a presentation and can help me get support for a suggestion. Most people love data and … Continue reading

Posted in Marketing | Tagged , | Leave a comment

How to use (or misuse) Market analysis

I love data… and I think market analysis is some of the most important tools a marketing Executive has to support their decisions. It helps when presenting a marketing concept where one can use analysis to build a strong case … Continue reading

Posted in Measure marketing | Tagged , | Leave a comment