Monthly Archives: July 2011

You don’t click on banners and you don’t remember them…

 On June 29th Business Insider had a piece called “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad”. I tweeted this July 11. The conclusion is (presented in a pretty populistic … Continue reading

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The consequences Brands faces if they boycott New of the World.

News of the world has been big news lately because of the phone-hacking allegations. The consequence of brands reviewing advertising deals has been widely debated in many marketing Medias. See some of the links below. When considering the effect of … Continue reading

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