Tag Archives: CRM

Speaking at a Cloud conference

This Thursday I am speaking at IDC´s Cloud Computing Conference 2011 – Norway about our Saas based CRM platform from Oracle. I will be talking about why we choose a Saas solution instead of an on site version and a … Continue reading

Posted in Marketing | Tagged , | 1 Comment

National Trust restructures marketing team

There is an interesting article in MarketingWeek about the reconstruction of the market organisation of National Trust. Read the article here . There are two details in the article I find most interesting. The first is the definition of the … Continue reading

Posted in organising | Tagged , , | Leave a comment

The “hairy” Marketing funnel model

When you search for marketing funnel on Google you will get close to 600 000, more or less relevant, hits. And the majority of these are about how bad it is (-no, I haven’t gone through them all, just skimmed the … Continue reading

Posted in On the edge | Tagged , , | 1 Comment

The danger of precedent

We are implementing CRM and Dialogue systems. And in relation to my last post about boundaries, constrains and restrictions I am frustrated about this implementation. Adding new systems gives you a lot of new possibilities as long as you play … Continue reading

Posted in organising | Tagged , | Leave a comment