Monthly Archives: February 2011

The Pakistan army shoots a soap opera

Posted on February 25, 2011 by erikmehl

The series is called “Beyond the Call of Duty” and in 11 weeks the series shows Pakistan military fighting the Taliban (the unusual touch; they are not fighting India). This is a product of the information department of the Pakistani … Continue reading →

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Is marketing art or business?

Posted on February 18, 2011 by erikmehl

The end of January I had a blogpost about the purpose of marketing. “The principal objective of all marketing is sales”. I posted this statement as a discussion on a LinkedIn group, ”Marketing Communication”. And there was a discussion for … Continue reading →

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Net Present Value – The next big tool in Marketing!

Posted on February 16, 2011 by erikmehl

“Master students in Marketing should have a minor in Finance” Philip Kotler in a speech  in Oslo 2003 (Thanks to Håvard Hansen). Well… maybe not when it comes to using it, but very important when it comes to understanding what … Continue reading →

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Social Media – Old content, new wrapping

Posted on February 10, 2011 by erikmehl

Every new generation has a built in skepticism about “the old way”. This sometime leads to a rather arrogant attitude towards the older generation’s way of doing things. This is visible in many discussion groups and blogs when someone questions … Continue reading →

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Neuroscience meets Rock & Roll

Posted on February 4, 2011 by erikmehl

Picture this… You are four scientists, a neuroscientist and a best selling author, a Professor of Biology and Science, an Assistant Professor of Psychiatry and a former grad student. All with a great passion for music… So how do you … Continue reading →

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New marketing channel – Commercials enters the Theatre stage

Posted on February 2, 2011 by erikmehl

Tomorrow (February 3) there will be written a small note in history about a new marketing channel in Norway. One of Norway’s biggest Theatre Scenes (Oslo Nye Teater) will have a 2 minutes chocolate commercial before the play “The Producers”. … Continue reading →

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