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Monthly Archives: June 2011
Personal branding
Ira Kalb just did what I was thinking about doing… He wrote a good post about personal branding – you the brand. I just have some add-ons’ to his perspective. There are key differences between a personal brand and a … Continue reading
Reservoir flushed after man urinates into it – a strong branding story…
For many, when you post a blog post or you create an ad you are aware how this will affect your brand. And you shape your work accordingly. For most, when they have to answer a question from the media … Continue reading
The quest for the optimal creative brief
Have you ever been in the situation where you have delivered a brief for your next marketing campaign and then afterwards, when the creative agency presents their solution, your first thought is: This is not according to my brief. And … Continue reading
“Put aside the marketing mindset”
How often do you not get sentences like this, especially when talking about social media? It’s like a strategy to say that being genuine is not a part of marketing strategy and marketing is mainly about misleading people into buying … Continue reading
Twisting your brain – Subliminal messaging
Subliminal messaging is a method covered with mythical mist. Throughout history there have been a lot of examples where subliminal messages have been placed mainly in movies (or short films), where the message has been flashed for a very short … Continue reading
SKY TV working on targeting by logging what you are watching
Basically what they will do is log what kind of shows you are watching and together with other information they have on you they want to offer you more targeted advertisements. And I believe that this is a good idea. … Continue reading
Love, Hate & Marketing 