Monthly Archives: November 2010

The power of a name – or at least the image of it

You know the expression that a picture says more than a thousand words. But often the written word can be quite powerful too (or at least the image of it) One of Norway’s universities, the University in Stavanger, on the … Continue reading

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The “hairy” Marketing funnel model

When you search for marketing funnel on Google you will get close to 600 000, more or less relevant, hits. And the majority of these are about how bad it is (-no, I haven’t gone through them all, just skimmed the … Continue reading

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Why strategy fails

People. Of course… And there are tons of literature and most of it focuses on the big picture: Bad execution, they made the wrong decisions, didn’t have enough information –decisions made on the wrong information and so on. But in … Continue reading

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The danger of precedent

We are implementing CRM and Dialogue systems. And in relation to my last post about boundaries, constrains and restrictions I am frustrated about this implementation. Adding new systems gives you a lot of new possibilities as long as you play … Continue reading

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Boundaries is a good thing in Marketing!

Boundaries, constrains and restrictions is all good settings for good Marketing. Lower budgets, New laws about what and how you can market your products and so on. Seth Godin has a good post about constrains. All of them provide a … Continue reading

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Do more “offline” and you will succeed online

Here is a thought: The best and most effective way of doing a good job in social medias is NOT to get a lot of friends or followers in your online accounts. But to spend time doing analog stuff. The … Continue reading

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I would like an Insurance Company that empowers me…

I want more interaction with my Insurance Company. The killer app would be a “my page” where I could see all my insurances and where I could change them with a click. I want more control. I want to see … Continue reading

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Welcome to my blog, Love, Hate & Marketing

I have established this Blog to write about my profession, Marketing and Sales. Which explains the Marketing part of the Blogs name. I also believe in passion in Marketing. And two of the strongest passions are love and hate.  I … Continue reading

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