Category Archives: Marketing

Why a too strong alignment of marketing- and sales departments could hurt the company


A lot has been written about the integration of marketing- and sales functions, but there seems to be no consensus about what works best. From what I have seen in various blog posts most of them argue for tighter integration … Continue reading

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What content marketers could learn from higher education – but won’t …


I hate it when writers/bloggers describe content marketing as communicating without selling. A commercial company wouldn’t engage in content marketing unless it helped sell their products or services. Then comes the line… It’s really not about selling; it’s used to … Continue reading

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Doing a lecture on a seminar for Chiropractors


I have been asked to do a lecture on a seminar hosted by the Norwegian Chiropractor society in February. My topic has nothing to do with their profession and treatment, but how they should build their brand and attract new … Continue reading

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The Creepy side of the online world


Did you read the Huffington Post article about British Airways who will Google passengers “To put a face to the name”? They cite articles from both The Mail and The Telegraph. The point is not so much that BA is … Continue reading

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The three Musketeers in a strong customer relationship


I tweeted earlier today about IBMs state of marketing survey that states that CMOs and CIOs must work closer together in a partnership, based on an article in Forbes magazine. But there has been a lot of debate on which … Continue reading

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The real reason why I stopped using Bitly


I got really confused after the changes at Bitly after their upgrade and I understand they have received their fair share of negative feedback on this. I do understand that they want to develop Bitly as a service, moving forward … Continue reading

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Sales modelling and its value


I was one of two speakers at a ROMI conference in the Norwegian town Trondheim yesterday. The other speaker was Magne Supphellen , professor at the Norwegian Business School NHH. He started by putting the whole aspect of measuring in to … Continue reading

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Doing a lecture on International Marketing and would appreciate your input!


I´m doing a lecture in International Marketing at the University of Management and Economics (ISM) in Lithuania this Saturday. It’s a full day lecture for Master of Science students and I am really looking forward to it. We will go … Continue reading

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QR codes on the rise – but still in its infancy when it comes to quality


According to a study by Nellymoser the use of QR codes is growing rapidly with a 439% growth from Q1 to Q4 in 2011. See this blogpost from Simplyzesty for more on this. It seams like all new technologies has … Continue reading

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Speaking at a new ROMI conference


I have, luckily enough, been chosen to speak at the 2012 ROMI conference hosted by the Norwegian advertiser association (all information in Norwegian), which is a professional organisation for advertisers. I think this is one of the most important topics for … Continue reading

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