Category Archives: On the edge

Wallpapers new – old stunt

Posted on May 19, 2011 by erikmehl

I really liked Wallpaper Magazines test with different front pages last year. I am not sure what they got out of it, more readers perhaps? But is was a cool feature… Now they are doing it again. This time with … Continue reading →

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The Pakistan army shoots a soap opera

Posted on February 25, 2011 by erikmehl

The series is called “Beyond the Call of Duty” and in 11 weeks the series shows Pakistan military fighting the Taliban (the unusual touch; they are not fighting India). This is a product of the information department of the Pakistani … Continue reading →

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Social Media – Old content, new wrapping

Posted on February 10, 2011 by erikmehl

Every new generation has a built in skepticism about “the old way”. This sometime leads to a rather arrogant attitude towards the older generation’s way of doing things. This is visible in many discussion groups and blogs when someone questions … Continue reading →

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New marketing channel – Commercials enters the Theatre stage

Posted on February 2, 2011 by erikmehl

Tomorrow (February 3) there will be written a small note in history about a new marketing channel in Norway. One of Norway’s biggest Theatre Scenes (Oslo Nye Teater) will have a 2 minutes chocolate commercial before the play “The Producers”. … Continue reading →

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The next generation of retail

Posted on January 24, 2011 by erikmehl

Do you ever get the feeling sometimes when you walk into a store you just wish you hadn’t? I seem to feel that a lot. Sometimes I feel this is the reason for why online purchases are on the rise. … Continue reading →

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The “hairy” Marketing funnel model

Posted on November 25, 2010 by erikmehl

When you search for marketing funnel on Google you will get close to 600 000, more or less relevant, hits. And the majority of these are about how bad it is (-no, I haven’t gone through them all, just skimmed the … Continue reading →

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I would like an Insurance Company that empowers me…

Posted on November 10, 2010 by erikmehl

I want more interaction with my Insurance Company. The killer app would be a “my page” where I could see all my insurances and where I could change them with a click. I want more control. I want to see … Continue reading →

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