Monthly Archives: May 2011

Successful brands are those that have a good fit between the functionalities and the emotional advertising of the product

Posted on May 31, 2011 by erikmehl

One definition of branding is to transform the value of your product into an emotional feeling that people will buy. If you can’t offer a quality product people will stop buying it. So of course function is the core. A … Continue reading →

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The big Carbon ad storm

Posted on May 30, 2011 by erikmehl

There is a big Carbon ad storm blowing down under… Maybe this will light the spark in the discussion about using celebrities to sell you cause. The brand of being a celebrity and the brand of the specific celebrity used … Continue reading →

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How Brand Marketing Is Destroying J&J – is this for real?

Posted on May 26, 2011 by erikmehl

When you read about the authors you would think; Whow! these guys should know a thing or two about branding. If you’re read the article without knowing the authors you would think: What the hell is this? This of course … Continue reading →

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Note to Advertisers: TV Viewers Aren’t Actually Watching

Posted on May 25, 2011 by erikmehl

I have said it before, and I say it again; I love data! I love data that supports my arguments when I am doing a presentation and can help me get support for a suggestion. Most people love data and … Continue reading →

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Olympic partners face online guerilla marketing blitz

Posted on May 24, 2011 by erikmehl

“LOCOG has grappled with restrictions to protect sponsors…” Maybe its time for IOC to start thinking about other ways to handle the Olympic sponsorships? It’s a huge amount of money but at the same time its been more or less the … Continue reading →

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Speaking at a Cloud conference

Posted on May 24, 2011 by erikmehl

This Thursday I am speaking at IDC´s Cloud Computing Conference 2011 – Norway about our Saas based CRM platform from Oracle. I will be talking about why we choose a Saas solution instead of an on site version and a … Continue reading →

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What digital marketers can learn from DM

Posted on May 23, 2011 by erikmehl

Why should email marketing and DM be viewed as two different things? I agree (see the link to the article below) that information overload is a problem online, but so is all the trash DMs that’s piling up in the … Continue reading →

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Wallpapers new – old stunt

Posted on May 19, 2011 by erikmehl

I really liked Wallpaper Magazines test with different front pages last year. I am not sure what they got out of it, more readers perhaps? But is was a cool feature… Now they are doing it again. This time with … Continue reading →

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The destructive war between PR & Marketing

Posted on May 17, 2011 by erikmehl

I am getting so tired of the continues battle between PR and Marketing. This turf war is hurting both disciplines and instead of using our energy to fight we should cooperate (… that last sentence felt a bit like: ”Make … Continue reading →

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A picture says more than a thousand words…

Posted on May 17, 2011 by erikmehl

… which can be occasionally true… And sometimes looking at good creative campaigns, not necessarily with a lot of interpretation, can be a source of inspiration – and just that! Here are two good examples: 5 Genius Guerrilla Marketing Examples for … Continue reading →

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