Tag Archives: Higher education

What content marketers could learn from higher education – but won’t …

I hate it when writers/bloggers describe content marketing as communicating without selling. A commercial company wouldn’t engage in content marketing unless it helped sell their products or services. Then comes the line… It’s really not about selling; it’s used to … Continue reading

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Our sales program reach the “Top Sales Universities” list

With a high increase in the number of students, updated curriculum, and 98% of our students in jobs within 6 months after graduation, our Bachelor in Marketing and Sales Management is doing great. And this week we were awarded a … Continue reading

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Wanna help develop the best sales bachelor in the world…?

…my mother always told me to aim high…! Part of my job is being responsible for our Bachelor in Marketing and Sales management, a 3-year full time bachelor degree (undergraduate). This means that the students attending this program are young … Continue reading

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Everything must come to an end…

… and so is my time as a Marketing Director at one of Europe’s biggest Business Schools. In the beginning of 2012 I will make an enormous career change and migrate over to “the other side” of Higher Education. New … Continue reading

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I will be speaking at an EFMD seminar about marketing and sales processes in Business schools in Brussels next week. Any input?

EFMD is an international membership organisation with 750 member organizations from academia, business, public service and consultancy in 81 countries.   The proposition for the conference is that Business schools are service organisations in which every stage of service can … Continue reading

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