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Tag Archives: Econometrics
Sales modelling and its value
I was one of two speakers at a ROMI conference in the Norwegian town Trondheim yesterday. The other speaker was Magne Supphellen , professor at the Norwegian Business School NHH. He started by putting the whole aspect of measuring in to … Continue reading
Posted in Marketing, Measure marketing
Tagged Econometrics, ROMI, sales, Social Sciences
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PR has no affect on sales…
You know the phrase “blinded by the light”? In addition to being a great Manfred Mann’s song it also reflects what happens to us when our product or company gets a beating in the press and all hell breaks loose … Continue reading
Love, Hate & Marketing 