Category Archives: Branding

Doing a lecture on a seminar for Chiropractors

Posted on November 20, 2012 by erikmehl

I have been asked to do a lecture on a seminar hosted by the Norwegian Chiropractor society in February. My topic has nothing to do with their profession and treatment, but how they should build their brand and attract new … Continue reading →

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The consequences Brands faces if they boycott New of the World.

Posted on July 6, 2011 by erikmehl

News of the world has been big news lately because of the phone-hacking allegations. The consequence of brands reviewing advertising deals has been widely debated in many marketing Medias. See some of the links below. When considering the effect of … Continue reading →

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Personal branding

Posted on June 29, 2011 by erikmehl

Ira Kalb just did what I was thinking about doing… He wrote a good post about personal branding – you the brand. I just have some add-ons’ to his perspective. There are key differences between a personal brand and a … Continue reading →

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Reservoir flushed after man urinates into it – a strong branding story…

Posted on June 22, 2011 by erikmehl

For many, when you post a blog post or you create an ad you are aware how this will affect your brand. And you shape your work accordingly. For most, when they have to answer a question from the media … Continue reading →

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Successful brands are those that have a good fit between the functionalities and the emotional advertising of the product

Posted on May 31, 2011 by erikmehl

One definition of branding is to transform the value of your product into an emotional feeling that people will buy. If you can’t offer a quality product people will stop buying it. So of course function is the core. A … Continue reading →

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How Brand Marketing Is Destroying J&J – is this for real?

Posted on May 26, 2011 by erikmehl

When you read about the authors you would think; Whow! these guys should know a thing or two about branding. If you’re read the article without knowing the authors you would think: What the hell is this? This of course … Continue reading →

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Olympic partners face online guerilla marketing blitz

Posted on May 24, 2011 by erikmehl

“LOCOG has grappled with restrictions to protect sponsors…” Maybe its time for IOC to start thinking about other ways to handle the Olympic sponsorships? It’s a huge amount of money but at the same time its been more or less the … Continue reading →

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ASDA dating – Now UKdating

Posted on March 16, 2011 by erikmehl

On March 7th I wrote a piece about why ASDA Dating was failing. Since ASDA supermarkets opened their dating site about a month ago, where they match potential dates based on their shopping habits, they had their share of  negative … Continue reading →

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Why ASDA dating became a trend topic on Twitter

Posted on March 7, 2011 by erikmehl

Well, first you have to know a little bit about ASDA. They are the second biggest retailer in the UK, behind Tesco and owned by Wal-Mart with more than 170 000 employees. The profile is to promote themselves as the lowest … Continue reading →

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Gender quotas – as opposed to free market

Posted on January 23, 2011 by erikmehl

In a social democratic nation like Norway there is always a discussion about how much the government should involve itself in business life as opposed to let the free market rule. One of the most discussed interventions was the resolution … Continue reading →

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